AI sales desk for electrical wholesale

Phase gives your sales reps AI teammates that turn messy quote requests and orders into faster revenue and stronger branch margins.

Plug & play with your existing ERP
A customer texts a request, Phase prepares the quote, and the rep sends it back

Higher margins across every branch

Higher win rate. Lower cost-to-serve. No change to your sales team. Or your ERP.

10x
Increase in rep capacity & reply speed
30 hr
Recovered per rep per week
1.5 min
Average request processing time
4x
ROI from using Phase in your sales team

Phase drives sales alongside your reps

One Shared Workspace

Your reps, AI teammates, quotes and orders in a single collaborative workspace.

The Phase workspace with sales requests, conversations and quotes side by side.

Autonomous Quote Prep

Phase AI immediately drafts quotes & orders. 24/7. 365.

Thinking
  • Request analysis
  • Customer lookup
  • Product selection
  • Pricing lookup
Phase AI: Quote #8284 created

Automated Revisions

Phase asks for missing specs and automatically updates quotes when customer requirements change.

Can you also add 10 x 2 gang USBC sockets in the same style.
Phase AI:10 items added£220.80

Hey Rob, that’s been added. Updated quote attached. Cheers!

Mark

QT-8284.pdf

14 items£1,567.80

Reps Control, AI Learns

Reps review and approve everything while Phase quietly learns how you like to sell.

13A 1 Gang Double Pole Whi...

WMSS81HagerSollysta

Rep updates brand: Click and feature: USB

13A 1 Gang USB Switched Soc...

CMA785ClickMode

AI logs: Item change and Reason

Connect your tools

ERPs, CRMs & communications. Phase connects to everything you use today. Don’t see your system? Contact us to request an integration.

Get in touch

Send quotes in 1.5 mins

Requests arrive from any channel

Email, WhatsApp, PDFs, photos, even handwritten notes, Phase brings it all into a unified sales inbox.

OutlookWhatsApp
Phase
MP Electric LTDMark1m ago

Quote for house rewire

26-0078£2,349.80
Review

Phase instantly unravels the request

It deciphers trade shorthand, identifies brands, and cross-references your live catalog, stock, rules and pricing to find the exact products.

Hey lads, I need a quote for a house rewire asap: -15 x 2 gang USBC sockets -12 aperture grid sw w/ 3 sw w/neon, 3 sw w/ dw label -3 x 32A B-curve...

Thinking

  • Analysing requestDone
  • Generating per item specDone
  • Creating BOM & assemblyDone
  • Loading brand defaultsDone
  • Searching product catalogueIn progress

Prepares the quote/order

It assembles the matched products, customer-specific pricing, and original context into a clean, review-ready draft.

13A 2 Gang Switched Socket...

DPMB586BKClick

2.5mm Twin and Earth Cable...

CB2.5TECommodity

Matching the next line

Your rep approves and Phase syncs to your ERP

Your rep reviews the work, clicks send to the customer, and the clean data is instantly synced straight down into your ERP.

Approve & Send Quote →

Customer request received by:Email
ERP
Email
SentSent

Enterprise grade security & data privacy

Your pricing, customer relationships and quote history are core business assets. Phase protects them with strict access controls, European data hosting and complete separation between every customer environment.

GDPREU & UK
Data protection

GDPR compliant: EU and UK

Phase is an Irish company, processing your data under both the EU GDPR and UK GDPR. Every category of data we hold has a defined legal basis, with clear regulatory oversight and established rights for your business.

  • Data processing agreement available on request
  • Export or erasure of your data on request
  • Data deleted within 30 days of account closure
  • Escalate to the DPC (Ireland) or the ICO (UK)
Data residency

Everything stays in Europe

Application hosting, our database, file storage and AI processing are all provisioned in EU regions. Your quotes and customer records never leave Europe to be processed.

EU regions only · app, database, storage, AI

Data isolation

Your business data, in its own database

Your customers, quotes, orders and pricing live in a database dedicated to your organisation, never in a shared table alongside another wholesaler on Phase.

One database per organisation for your business data

Access control

Multi-factor authentication

MFA is required and every login is protected by short-lived, single-use session tokens. Each token rotates the moment it's used, and if one is ever replayed after rotation, the whole session is revoked immediately.

SSO in progress
Encryption

Encrypted in transit and at rest

Every connection to Phase runs over TLS. Credentials, ERP and integration secrets, MFA keys, are encrypted and held in Google Secret Manager, and all data sits on encrypted cloud infrastructure.

TLS in transit · encrypted cloud storage · Google Secret Manager

Audit trail

Self-service audit log

Org admins get a self-service audit log with comprehensive activity tracking, searchable and exportable to CSV, with every entry attributed to the person responsible.

Self-service, exportable

Certifications

Building to ISO 27001

We're building our security programme towards ISO 27001, the certification most UK and EU procurement teams expect. Ahead of that, we're happy to complete any security questionnaire your team needs.

Certification in progress

Want the full picture? We'll take your IT team through the architecture and complete your security review before you commit to anything.

Talk to our team

Our experience

We've spent years building software alongside some of the world's leading technology companies. Now, we're bringing that experience to construction wholesale, building enterprise-grade AI designed specifically for the industry.

  • Google
  • Spotify
  • Deliveroo
  • Intercom

FAQS

Phase AI is our proprietary AI system, built specifically for electrical wholesalers in the UK and Ireland. It understands incoming customer requests and trade terminology, matches products against your live catalogue, checks pricing and stock data, and prepares complete quotes and orders for your reps to review and send. This helps branches respond faster, process more enquiries and reduce repetitive administration.

Recover 30 hours. Per rep. Per week.

See Phase process real customer quotes and orders, from messy request to ERP ready output.

Get a Demo